Pfeiffer University’s Advancement Team reached out to Sunshine Media Network after another production company shot five days and two cameras of 4K video. The Advancement Team wanted to repackage some of the video to fit the university’s new marketing campaign, “Beyond Boundaries,” and to move away from any small-town messaging that was previously included.
Sunshine Media Network brought in longtime production partner Track One Productions to match the shooting style already in place. Our team identified gaps in representation and messaging to set up interviews that would meet Pfeiffer University’s project goals. Sunshine Media Network did the project management for this video production, developed the creative concept, produced and wrote the script, hired the voiceover artist, and ensured consistency in branding while staying on budget.
This video was also broken down into two shorter graduate and undergraduate videos and two radio spots so the university’s reach and usage were broader.