Let’s start at the beginning. If you’re going to be speaking on behalf of an organization or even yourself, media training is vital. Too many times, people underestimate the reach of a media outlet that only has a small following, a journalist they may have met at a networking event,
We all have a story inside of us. That is likely a very inspirational quote from a wise person, or maybe just said by a news reporter begging someone to do an interview so they may get a lunch break that day. Here at Sunshine Media Network, we hold this
We are well into the era of accepting awkward camera angles, bad lighting, and even cat face filters in our Zoom (Teams, Google Meet, Skype, Webex) meetings, however, your CEO cannot pass go, cannot collect $200 on these faux pas. As a Corporate Communications team member you’re the last line
Twenty bucks says most people searching this blog already heard all the “I’m Ron Burgundy?” (emphasis on the question mark) jokes they can handle. Either you yourself are trying not to look like you’re being held hostage when you read a prompter, or one of your executives is forgetting to
The recent film “Don’t Look Up,” the apocalyptic dark comedy full of so many famous faces you spend most of the film saying “is that so and so?,” centers Leonardo DiCaprio and Jennifer Lawrence as two insanely smart Astronomy experts who discover a comet on track to destroy Earth in
In a perfect world, your CEO and C-suite executives would wholeheartedly trust the expertise and advice of their Corporate Communications teams. But we all know how this story ends. For some of you, your CEOs and on camera corporate representatives don’t look good and, worse, they aren’t listening to your
