Video is one of the best ways to communicate with a large audience, however, there are a few simple mistakes many people make that can detract from your message. Today We’re going to break down the most common mistakes people make and how to avoid them. Lack of Clarity As
In the corporate world, effective communication is the key to success but even more so when you’re dealing with the fast-paced world of media. From when I first opened my TV studio in Charlotte to today, the news cycle has shrunk from a 30-day turnaround to a 24-hour turnaround time.
In my days as a one-man-band videographer at a Charlotte news station, shooting B-roll was a daily adventure. In this blog, I will discuss B-roll and how you can capture the best footage for your needs by knowing your purpose and planning. What is a B-roll? B-roll is the video
As a Corporate Communications team support staff, at the Sunshine Media Network, we shine a fresh light on messaging that isn’t landing with the public, and we add fresh perspectives to long-time teams looking for new ideas for their Communications plans. A Corporate Communications team has a lot of responsibilities
Let’s start at the beginning. If you’re going to be speaking on behalf of an organization or even yourself, media training is vital. Too many times, people underestimate the reach of a media outlet that only has a small following, a journalist they may have met at a networking event,
We all have a story inside of us. That is likely a very inspirational quote from a wise person, or maybe just said by a news reporter begging someone to do an interview so they may get a lunch break that day. Here at Sunshine Media Network, we hold this
